Be Alive Media
An effective TV commercial always sparks a connection between your brand and target audience. That connection depends on a number of factors. If your audience remembers the advertisement, it doesn’t necessarily mean it was an effective advertisement. In this post we will share few amazing tips to create an emphatic TV commercial that’s not only memorable but effective as well. Great commercial and film production houses in Ahmedabad always keep these pointers in mind while creating a TV advert. Read on:
1. Tasteful Representation of Your Brand Making optimum use of visual and verbal cues is one of the best ways to create an impressive advert. Try showing your brand’s logo and the product, but it is not just about showing your product. A lot of creative brainstorming is required which we are going to discuss in this post. 2. An Emphatic Storyline Are commercials just about selling a product or service? Yes, that is indeed what your end goal is, but your commercial must not be restricted just to this thought. You got to create a storyline which resonates with your audience. It must include satire, humor or an emotional story, they can relate with. Remember, we spoke about a tasteful representation of your product earlier in this post? 3. Signature Theme and/or Characters Creating a signature theme and/or characters which will feature in a series of commercials is a good idea. These always spark that much needed connection. Your audience will remember your brand or service even more because of a consistent theme or characters. 4. Less is More People have a short attention span and that’s why your commercial must not exceed more than 30 seconds. According to the best corporate video making companies that create commercials, the first 2 to 3 seconds of your advertisement are extremely important. You cannot take the start for granted, if you want to grab your audience’s attention. 5. Use a Tagline The best of TV commercials always have a tagline that gets etched in the memory of the target audience. Hiring a good film production house in Ahmedabad will help you a great deal with this bit, because they have professional writers who have plenty of experience in creating advertisements that resonate with the audience. 6. Be Original and Authentic Authenticity is the key! If your commercial is devoid of that authentic feel, it will fail to convey the message. Be original and don’t be afraid to break the pattern if necessary. It is all about being creative and experimental. Have more questions about commercial production or film production houses in Ahmedabad? Get in touch with us and we will answer all your questions
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If you have been considering including video creation in your marketing strategy, you should definitely give yourself a pat on your back. Video creation is the new rage and almost all big and small companies are focusing on harnessing the immense potential of this medium. Video creation requires serious planning and it is good to hire a professional video marketing company for the same. Let’s take a quick look at few important points you should keep in mind while getting a corporate video created.
1. 360 Degree Videos 360 degree videos are a great way to facilitate an interactive experience. You can easily grab your audience’s attention by including 360 degree videos. According to the top 10 corporate film-makers in Ahmedabad, 360 degree videos give an immersive experience and make it easy for you to convey your message effortlessly and effectively. 360 degree videos can be highly effective especially for companies in travel and real estate business. Besides, retailers, event management companies and car manufacturing companies can also make the most of 360 degree videos. 2. Business Vlogging Vlogging hardly requires any introduction. Every reputed corporate video company would recommend you to use Vlogging for your business as it is a great way to add personalization to your marketing campaigns. It is not only affordable but also helps you establish a connection with your audience. When done right and in a professional manner, it can help you increase your followers in no time. 3. Virtual Reality If stats can be believed by 2020, the economic impact of VR is expected to touch $29.5 billion figure. It speaks volumes about the popularity of virtual reality videos. No wonder businesses and corporate video makers in India are so excited about virtual reality videos. Whether it is education or real estate, virtual reality videos have proven to be quite effective. 4. Live streaming You can call it a simple and cost effective way to promote brand-awareness. Live streaming adds a touch of personalization as your audience feels you are directly communicating with them. It boosts engagement and helps businesses achieve both short and long term goals with ease. Videos are going to drive 80 percent of internet traffic by year 2020 and if you have not considered video creation as yet, it is high time for you to revisit your marketing strategy. Hire a professional company offering video marketing services in India and take your marketing strategy to another level. Should you have any questions or suggestions, feel free to share with us. |
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