Be Alive Media
An effective TV commercial always sparks a connection between your brand and target audience. That connection depends on a number of factors. If your audience remembers the advertisement, it doesn’t necessarily mean it was an effective advertisement. In this post we will share few amazing tips to create an emphatic TV commercial that’s not only memorable but effective as well. Great commercial and film production houses in Ahmedabad always keep these pointers in mind while creating a TV advert. Read on:
1. Tasteful Representation of Your Brand Making optimum use of visual and verbal cues is one of the best ways to create an impressive advert. Try showing your brand’s logo and the product, but it is not just about showing your product. A lot of creative brainstorming is required which we are going to discuss in this post. 2. An Emphatic Storyline Are commercials just about selling a product or service? Yes, that is indeed what your end goal is, but your commercial must not be restricted just to this thought. You got to create a storyline which resonates with your audience. It must include satire, humor or an emotional story, they can relate with. Remember, we spoke about a tasteful representation of your product earlier in this post? 3. Signature Theme and/or Characters Creating a signature theme and/or characters which will feature in a series of commercials is a good idea. These always spark that much needed connection. Your audience will remember your brand or service even more because of a consistent theme or characters. 4. Less is More People have a short attention span and that’s why your commercial must not exceed more than 30 seconds. According to the best corporate video making companies that create commercials, the first 2 to 3 seconds of your advertisement are extremely important. You cannot take the start for granted, if you want to grab your audience’s attention. 5. Use a Tagline The best of TV commercials always have a tagline that gets etched in the memory of the target audience. Hiring a good film production house in Ahmedabad will help you a great deal with this bit, because they have professional writers who have plenty of experience in creating advertisements that resonate with the audience. 6. Be Original and Authentic Authenticity is the key! If your commercial is devoid of that authentic feel, it will fail to convey the message. Be original and don’t be afraid to break the pattern if necessary. It is all about being creative and experimental. Have more questions about commercial production or film production houses in Ahmedabad? Get in touch with us and we will answer all your questions
0 Comments
Leave a Reply. |
|